Adidas sponsors Jamaica’s national football teams

Reggae Boyz Team Members

Sportswear giant Adidas will become the title sponsor of the Jamaica Football Federation (JFF) and official kit supplier to all national football teams, effective January 2023.

The JFF made the announcement of the important deal on Saturday.

“We are incredibly proud to announce this unprecedented partnership with Adidas and look forward to achieving great things together,” JFF President Michael Ricketts said in a statement.

“The partnership will support the JFF’s efforts to develop Jamaican football at all levels and facilitate further success at the professional level in the years to come. The JFF is now part of the adidas portfolio of International Federations, joining giants such as DFB (Germany), RFEF (Spain), AFA (Argentina), FIGC (Italy) and RBFA (Belgium),” said he declared.

Nick Craggs, Managing Director of Adidas Global Football, said the company is looking forward to contributing to the development of football in Jamaica.

“We are delighted to announce this long-term partnership with the Jamaica Football Federation. The country’s potential on the pitch – evidenced by the women’s back-to-back World Cup qualifications – as well as the richness and global relevance of its culture, which resonates far beyond the borders of football and Jamaica , make them an excellent choice to join our family of international Adidas federations. We look forward to celebrating many accomplishments together while contributing to the progress and future of Jamaican football at all levels of the game,” said Craggs.

The JFF, in its statement, said Marlon Gilbert-Roberts, CEO of Business 2 Sports Group, was one of the architects of the “historic agreement” alongside sports lawyer Jonathan Himpe and Fitzroy Simpson.

See also  Mid-to-late round QBs offer the best fantasy football values

Gilbert-Roberts said the partnership “represents a unique opportunity for renewal and rebuilding on solid foundations.

“It is fitting that this announcement be made on the day we celebrate our 60th anniversary of independence. This partnership celebrates the unity, strength, inclusiveness, joy, national pride and tradition that consistently puts Jamaican culture center stage,” he said.

In the meantime, Cedella Marley, CEO of the Bob Marley Foundation and Football is Freedom, commenting on the partnership, noted that it follows the Reggae Girlz’ back-to-back World Cup qualification, and added that it “confirms that Jamaican football is a worthwhile investment”.

“Having adidas on board at this crucial stage is a big boost overall; from our grassroots development to our competition at the highest level of the game,” Marley said.

The current Jamaica national teams kit sponsor is Umbro.

Leave a Comment