Tourism experts have looked at social media hashtags for some of the UK’s biggest cities to find out what UK residents and tourists consider to be the most Instagram-worthy places, attractions and landmarks across the world. country.
The study analyzed the top Instagram posts for a major city in each region of the UK, and found that the most frequently posted attraction or landmark in each city was:
Birmingham, West Midlands – Commonwealth Games (33.33%)
Blackpool, North West – Blackpool Pleasure Beach (33.33%)
Brighton, South East – Brighton Pier (30%)
Gloucester, South West – Gloucester Docks (16.66%)
Cardiff, Wales – Cardiff Bay (16.66%)
Edinburgh, Scotland – Victoria Street (13.33%)
London, London – the London Eye (13.33%)
Nottingham, East Midlands – Wollaton Hall (10%)
Peterborough, East of England – Peterborough Cathedral (10%)
Sheffield, Yorkshire – Hillsborough Park (10%)
Newcastle, North East – St. James’ Park (6.66%)
Belfast, Northern Ireland – CastleCourt Shopping Center (6.66%)
With the Commonwealth Games in full swing, the host city of Birmingham hashtag is full of photos of the various ceremonies, decorations and events.
On the Commonwealth Games front, there are snaps of the Opening Ceremony at Alexander Stadium, mascot Perry the Bull at the Black Sabbath Bridge and the Queen’s Baton relay passing through Birmingham Women’s and Children’s Hospital.
Perry, the mascot, had a great time at the Games. You may have seen him cheering on athletes, meeting fans, partying with volunteers and dancing at Festival sites.
From starring appearances on live TV from Victoria Square and Centenary Square, to Netball, Hockey, Beach Volleyball, Lawn Bowls and more, our brilliant bull Brummie has been popping up across the city, racking up 100 appearances in the first days of the Games.
Where will you find it next? Keep your eyes peeled for the beloved colorful bull and try Instagram if you can.
He’s visited all of the Birmingham 2022 venues, so be sure to wave him and give him a high five!
Perry also has his own trail through Birmingham city center with 17 physical statues and 8 digital avatars to find. The course, for the benefit of Sport Relief, will allow you to participate in fun exercises, to visit the sites of Birmingham and to soak up the atmosphere of the Games.
Blackpool Pleasure Beach was another very successful attraction, with various posts from the iconic Blackpool Tower itself as well as various festival rides. Similarly, Brighton’s Pier was the local landmark that Instagram users prefer to post, leading the way with 30% of posts focusing on the pier.
A classic tourist destination and the capital of England – it wasn’t a major shock to see that photos of London were topped with classic tourist hotspots and photo opportunities like Big Ben, the London Eye and the London Underground. London.
Rebecca Clay, Tourism and Destination Marketing Manager of www.visitgloucester.co.uk, commented:
“The variance of messages across all parts of the UK was very interesting to compare, with one-off events like the Commonwealth Games in Birmingham leading the way, while well-known tourist attractions like Blackpool Pleasure Beach and Brighton Pier hold firm. theirs too.
“While many are quick to see Instagram as nothing more than a way for people to distort their public perception by offering luxury vacations and frivolous spending, it can also be a great tool for sharing attractions, culture and UK landmarks with a global audience.”