By Douglas Helm | Published
Did you know that Netflix has games? If you didn’t, you’re not alone. According to Apptopia, only 1.7 million Netflix subscribers are playing its games. While this sounds like a lot, it’s less than 1% of her 221 million subscribers. Not a huge number for a department Netflix is obviously spending at least some of its resources on.
Netflix games have been available since last year, however at the moment they are only mobile games. The platform is available to play on iOS and Android devices. The games have been downloaded a total of 23.3 million times since their release. There are currently 24 games available to subscribers with plans for 26 more by the end of the year. The platform has a variety of games like exploding kittens, extreme asphaltY in the gap. He even has games based on his greatest hits like Strange things. The reason behind the failure of Netflix games could be due to lack of awareness or marketing. The platform is available to Netflix subscribers without ads or fees. If you have a Netflix account, you can use your mobile device right now and download a game from Netflix.
Another obstacle for Netflix games could be the difficulty of access for iPhone users. Those with Android phones can access Netflix games directly from the main app, while Apple users must go to the app store to access the games. It could also simply be the lack of a bona fide hit. If Netflix is looking to get its mobile games off the ground, they may need to find their own. Hearthstone either Genshin Impact-type of game to draw in users.
One thing is for sure, Netflix is struggling in more than just the gaming department. Since the beginning of the year, the streaming platform has lost 1.2 million subscribers. Netflix has also received negative pushback for cutting jobs and canceling shows. Worst of all, Netflix had confirmed that it plans to offer an ad-supported subscription tier in 2023, despite the streamer resisting ads in the past. Netflix is also making a more concerted effort to crack down on password sharing, which will annoy users as well. While Netflix does offer some quality games in its catalogue, it may not be enough to stop the hemorrhage of subscribers if they continue to implement measures that annoy their customers.
All in all, Netflix games don’t seem to be the answer to your problems. With less than 1% of subscribers playing, it doesn’t seem worth it for Netflix to continue pouring money into a failed effort. For now, its best draw remains its Netflix original shows that have acted as must-see TV events. Strange things Season 4 became the second Netflix series to rack up over a billion hours of viewing, with the other being its breakout hit. squid game. While this is impressive, Netflix won’t be able to rest on its original content laurels forever. With more companies than ever offering streaming platforms with original content, it may not be enough to stay on top of the game.