Netflix Has Some Great Games, But No One Plays Them

A person is holding a phone with the red Netflix logo on the screen.

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Since last year, Netflix has offered its subscribers access to free video games. Now, the data shows that less than one percent of its users are playing any of these games. And while the streaming giant has announced that more games are coming to its service, very few of its more than 200 million subscribers are likely to care.

Back in November Netflix started offering games as part of its subscription servicewhich launches with five initial titles: Stranger Things: The Game, Stranger Things 3: The Game, Card Blast, Teeter Up, Y Shooting rings. Since then more has been added and now has more than 25 mobile games that people can download through the Netflix app on Android or iOS devices. Some of these games—I like it in the gap—they’re really good, too. And all of these games contain no ads and no microtransactions.

As reported by CNBCvia app analytics company data Apptopia, Netflix games have been downloaded just over 23 million times and have an average daily viewership of 1.7 million. That may sound good on paper, but it’s basically nothing compared to Netflix’s 221 million subscribers. What this data seems to show is that around 200 million people who have access to Netflix’s library of games currently don’t play them or may not even know they exist.

Still, with a solid roster of games that continues to grow, Netflix is ​​struggling for anyone to care. Apptopia data shows that all of these games have a combined daily viewership of 1.7 million. Meanwhile, there are hundreds of crappy mobile games out there that have twice as much alone.

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Last year, Netflix COO Greg Peters told investors it plans to be “experimental” and will “test a bunch of things,” while explaining that the company is focused on “the long-term prize” of creating popular games that are “connected” to reach Netflix shows and movies.

And while Netflix says it will double its current game library by the end of the year, with just one percent of subscribers playing these games, it’s hard not to wonder how long it will be before the streamer decides its foray into gaming is too much. expensive and not worth it. ?

Remember, Netflix is ​​currently facing a problem keeping users. Since the beginning of this year, the streamer has lost 1.2 million subscribers. In response to the downward trending numbers, Netflix has cut jobs, spent money and canceled shows. Create and maintain a library of games that you can compete with game pass o Apple Arcade is not cheap.

For example, earlier this year, Netflix paid more than 70 million dollars to buy the studio behind a Strange things puzzle. That’s nothing and at a time when the company is looking to cut costs and compete against other steamers, it’s questionable. how long will you continue to fund this gaming experiment.

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