Multi-year deal includes numerous sporting and entertainment events and Dedication Week 2022
CANTON, OHIO – The Pro Football Hall of Fame and Molson Coors have extended their partnership through a multi-year agreement that adds Hall of Fame Village.
Under their agreement, Molson Coors and the Pro Football Hall of Fame will work together on national advertising campaigns, consumer promotions, retail point-of-sale displays, packaging and other initiatives featuring the Hall of Fame and its inductees.
“At Molson Coors, we’re all people who create great memories and make the most of every moment, whether it’s supporting your local team and celebrating members of the Pro Football Hall of Fame, or to relax with your friends and family,” said Adam Dettman, chef. of partnerships-North America for Molson Coors. “We are thrilled to continue our partnership with the Pro Football Hall of Fame, expand our partnership with the Hall of Fame Village and continue to work to improve the fan experience at Tom Benson Hall of Fame Stadium.”
Molson Coors will have a strong presence at the Pro Football Hall of Fame’s Merlin Olsen Super Bowl luncheon as the Official Partner of the event held each year on the Friday before the championship game in the host city. Dozens of Hall of Famers and other football legends attend each year.
The company’s leading brands, Coors Light and Miller Lite, will be featured at events surrounding Enshrinement Week, the upcoming 2022 Black College Football Hall of Fame Classic over Labor Day weekend and during other Hall of Fame events such as “Best Football Day Ever” this fall.
“We are proud to continue our partnership with Molson Coors as the official beer of the Pro Football Hall of Fame,” said Pat Lindesmith, Director of Partnerships at the Hall. “Molson Coors will provide extensive event support throughout the year, including the upcoming entrenchment weekend.”
As part of the marketing partnership, sports fans, concertgoers and guests of the wide variety of other events and programs offered at the Tom Benson Hall of Fame stadium can enjoy the Coors Light Zone branded area located in the ‘Extra Point Plaza and on-site promotions at the stadium during Pro Football Hall of Fame Game and Hall of Fame Village events throughout the year.
“Molson Coors is known for its iconic brands that celebrate all of life’s moments, and it’s in the same spirit that we believe this partnership will enhance the experience for our fans,” said Vic Gregovits, executive vice president. , Sales and Marketing.
Becoming partners in security is also a priority and is part of this agreement. Customers will be encouraged to drink responsibly with a $5 Lyft ride pass.