Vietnam can compete with ASEAN countries

Viet Nam is an attractive destination for international tourists. It’s been four months since we opened our doors to international travel, and that’s a reasonable time for people to start making arrangements for their next trip. After about six to twelve months, international travel service companies begin to reintegrate Viet Nam into their tourism programs. We regularly monitor the appearance of foreign tourists in major destinations and see positive signs. Although the reappearance of foreign tourists has not been too high, there is an obvious upward trend. I believe that next year will see the return of international tourism after much effort in the second half of this year.

What is the innovation of the media in the promotion of tourism and the national image? Tourism in Viet Nam is promoted in several ways. In addition to the tourism industry, the culture and diplomatic sectors are also developing their own plans. The organizer made great efforts to get in touch with the diplomatic missions of different countries to bring their artistic troupes and visitors to Viet Nam. The upcoming ITE International Travel Expo in September in HCM City will have a direct impact on international travellers. My company will also organize a sporting event as part of a strategy to use sporting events to promote tourism. But, to be honest, I haven’t seen methodical campaigns promoting national destinations, or destinations in every locality. Travel businesses, hotels and resorts have suffered fierce destruction due to the Covid-19 pandemic.

They could not, in the immediate future, recover, deploy advertising campaigns for international tourism. Currently, they are aware that in the immediate term, domestic tourism is still the main focus, so most of the leading advertising and communication campaigns are aimed at the domestic market. After a period of near exhaustion due to Covid-19, tourists will be very selective about their next destination. It must be very different, new and attractive compared to other options. The communication campaign must have a focus, with a simple message, promoting a unique and different value, to create a great attraction effect. For example, a culinary art, a peaceful sunset on the beach or a unique cultural festival.

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Once attracted by strong impressions, visitors can study it. New tourism products must be designed to serve the strategic objectives of the communication campaign. For example, if we choose gastronomy and food tours as the central theme for next year’s media campaign, the new product should focus on that. According to the modern marketing concept, people create products that meet the needs of customers instead of convincing them to buy the products. In tourist areas, each place will have its own strengths. We should find out how this force solves a problem and design specific tourism products that serve this purpose.

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